howcute.com

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Hi, our business plan is to launch an online dating website and publicise it on Sky etc. We are currently working hard on filming all the stuff. Any ideas you may have for funding/marketing please to tell. Currently borrowed a couple of hundred grand to get the channel live and need help !!

Love and Kisses

April
Managing Director
Howcute.com

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hi babe

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As a business plan, you first need to decide/confirm on what your product is. You mention you want to be a dating channel, then why have girls that occasionally go topless?? If you are a topless sexline channel, why do the girls not do it enough? Your channel seems confised in itself and it's identity. Why would a prospective customer call the show at £1.50 a min? Is that because most other channels charge this?? I am sure the 75p a min, girls get topless channels are more attractive than yours, I do not mean to be critical, but for the money you are asking and the product you are offering, I am surprised if you are around for much longer.

Be competitive - you are after all scheduled with the other adult channels - get the girls topless, the majority of the ladies on your channel are stunning and we want to see the topless etc!! Be competitive in your pricing, undercut your competitors and you will:-

a) increase overall calls
b) increase the length of callls
c) get more repeat callers
d) create an option as mentioned by another person to include a texting service, with reduced call rates, this would also be an attractive proposition.

If you were to set up and complete this, I am sure you would see an roi (return of investment) a lot quicker than you may be at the moment. I mean, you seem to be getting a lot of feedback, the majority of which seems to be crying out for an adult channel, topless girls and much more competitive prices!

Good luck

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The other channels have live girls on nearly 24/7 - this channel needs to also .If the viewers often find that it's "offscreen girls" only they won't bother to tune in . Surely there must be lots of girls who'd appear for next to nothing just to get some publicity , and the studio and equipment are all there and have to be paid for anyway , so get much greater utilisation out of them .

Why not have reduced rate calls at least in the 'off peak' times? Better to have some calls at 75p a go than none at £1-50.

Sell some of the space on the background to sponsors and advertisers ? Better yet sell space on the girls clothes:) I'd sponsor a pair of Roxy Valentines knickers -as long as I got them sent on after she's worn then on TV for a few hours :)

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well being a babe legend as Ive been called theres a few things first off the bed works best at night and the cusions work best in the daytime. Getting Text Messages and Picture Messages set up is a must but yourl need a good producer who can edit them also setting up a picture download service for people to download pictures of the girls both normal and naughty. Having people on the mic to is a must as it helps to get the girls personality shine through. Maybe have a happy hour where call are 75p. Getting a seperate £1.50 short code mobile number say on orange is also a must.When you get anough girls having 3 shifts a day is a must early morning. Afternoon and evening late show. I believe advertising is not aloud under offcoms laws during a show it must be seperate and must be made quite clear so a hour of say timelife etc might be worth looking into. Having themed nights is another idea ie girls dressing as nurses, pirates, naughty school girls(lol), Country girl etc

Will also say April your going in the right direction experementing is a great idea and the key to see whats best and remember rome wasnt built in a day. BB started out the same way and took a couple of years before it became as big as it is today

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